How ads on Google get results

Create your ad
Start by writing an ad that tells people what you offer. Next, choose the search terms that will make your ad show in the Google results. Finally, set a daily budget. Now your ad is ready to go live.

People see your ad on Google
If the words people type in Google match your keywords, your ad can appear above or next to the search results.

You get more customers
They click your ad and go to your website or call you directly. Best of all, you only pay when they do.

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